privacy policy
Effective date: 10 November 2025
Scope & Applicability
This Privacy Policy explains how Watrana collects, uses, shares, and protects personal information across our websites, LinkedIn Lead Gen Forms, and offline channels. It applies to Watrana Traction Private Limited and Watrana Rentals Private Limited, which provide forklifts, rentals, AMCs, parts, and training.
Information we collect
We collect information relevant to B2B operations and sales engagement, including:
Sources
Information is collected directly from you via:
- Website forms and emails
- Phone calls and in-person conversations at events
- LinkedIn Lead Gen Forms
- Publicly available or partner sources used for B2B prospecting
How we use data
We use personal data to deliver and improve our services. Typical uses include:
- Responding to inquiries and providing quotes
- Processing orders and rentals; scheduling surveys, deliveries, installations, and service
- Providing AMCs (annual maintenance contracts), parts logistics, warranty processing, and customer support
- Improving our website, safety practices, and service quality
- Sending service or marketing communications (with opt-out options)
Legal bases
We process personal data where we have a lawful basis, including:
- Consent (where requested)
- Performance of a contract or to take steps you request prior to entering a contract
- Our legitimate interests in operating, improving, and securing B2B services, balanced against your rights
Sharing
We may share data internally and with trusted third parties strictly to support the services and operations listed above:
- Group entities: between Watrana Traction and Watrana Rentals for unified operations
- OEMs & partners: brands and suppliers we represent for supply, warranty, and technical support
- Service providers: logistics, installation teams, operators, payment processors, IT, security, analytics, and customer support providers under confidentiality obligations
- Legal & safety: government or regulators when required by law or to protect safety and legal rights
International transfers
When data is transferred or accessed from outside India by our service providers, we apply contractual protections and access controls to safeguard information.
Retention
We retain personal data for as long as necessary to:
- Fulfill the purposes outlined in this policy
- Meet legal and accounting requirements
- Resolve disputes and enforce agreements
Retention periods are reviewed periodically.
Cookies
Our site may use essential and analytical cookies to enable core functions and analyze usage. You can manage cookies through your browser settings; disabling some cookies may affect site functionality.
Marketing choices
You may opt out of marketing emails at any time through unsubscribe links or by contacting support@watrana.com. Transactional or service communications will continue as needed.
Your rights
Subject to applicable law, you may request:
- Access to your personal data
- Correction or deletion
- Restriction of processing or portability
- To object to certain processing, including direct marketing
We will verify identity before fulfilling requests.
Security
We employ reasonable technical and organizational measures to protect data against unauthorized access, alteration, disclosure, or destruction and continually improve controls appropriate for B2B operations.
Third party sites
Our site may link to third-party websites and platforms. Their privacy practices are governed by their own policies; we recommend reviewing those policies before sharing information.
Children
Our services are intended for business users and are not directed at children.
Changes to this policy
We may update this Privacy Policy periodically. Material changes will be indicated on this page with an updated effective date.
Contact for privacy
Sales contact available on the site: +91 011 47013499 and sales@watrana.com
If you have questions about this policy or our data practices, please contact us at the addresses above.